Our identity


It’s important that we have an identity that is separate from the rest of BT. This helps us provide all customers with great service – that’s also very visible to end users – in a fair and equal way. 

Our fleet of over 24,700 vehicles has the Openreach livery and all of our field engineers have Openreach clothing which clearly displays the Openreach wordmark.

Our frontline engineers have a big part to play. The use of the correct announcement: “I’m from Openreach, here to provide/repair your line on behalf of XYZ Telecom” positions our role and relationship with our customers. 

To ensure an effective partnership with Openreach, you should always tell your customers that it will be an Openreach engineer who is going to turn-up to install/repair their phone.  This will lead to a clearer understanding and avoid problems when accessing end user premises.