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Openreach and I CAN

A new relationship

In October 2006, Openreach joined forces with the children’s communication charity ICAN.


Sponsorship of I CAN is a core part of Openreach’s First Mile programme which aims to improve communication skills amongst all pre-school children.

mother and child brushing teeth
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Working together

Our sponsorship relationship with I CAN enables us to:

  • deliver material and messages to end users with pre-school children and local pre-school environments
  • reach into homes that have otherwise proved difficult for ICAN to reach
  • make a difference to the future of all children across the UK

 

The programme also provides a central focus for fundraising activities of Openreach employees and encourages them to actively support our First Mile programme.

"Openreach is passionate about the work I CAN is doing.  By working together, Openreach and I CAN have an opportunity to help even more parents and carers equip pre-school children with the fundamental communication skills they need from their first day at school right through to the workplace and beyond.

By combining our expertise, resources, networks and channels we will be able to reach out to more families and help make a real difference to the future of all children in the UK."

Dawn James, Director of PR and Marketing