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“The launch of the Openreach ‘First Mile’ programme represents Openreach’s first independent venture into Corporate Social Responsibility. It supports the development of a more inclusive society by improving communication skills among all pre-school children. Communication is a vital life skill, but according to recent reports half the children starting school lack even the most basic communications skills. In Openreach we have the network, the connections and the physical presence that puts us in touch with families all across the UK. It makes us the ideal partner to help I CAN reach the friends and families of pre-school children all over the country. By supporting the First Mile programme each of us has the chance to change a child’s future for the better”. Steve Robertson, CEO, Openreach
Communication - a vital life skill
Communication is at the heart of what we do as an organisation - ultimately providing the means for end-users to build links with both the local community and the wider world. Through our First Mile programme though, we can ensure it starts long before the fibres and connections that help to enable it!
The First Mile programme is specifically targeted at improving the development of communication skills among all pre-school children - making sure as many as possible get the very best start in life.
“As the foundation of the British telecommunications industry we feel passionately about providing small children with strong communications skills, upon which they can build to successfully interact with the world around them as they develop”. Dawn James, Director of PR and Marketing
